Quick Summary
Founded in 2006 in Wellington, New Zealand, by Gosia Pi?tek.
A seed-to-garment brand — every piece is made from a single fibre, 100% Fairtrade-certified organic cotton, with no synthetic blends.
Certified B Corporation, Fairtrade, and GOTS (Global Organic Textile Standard).
Fully plastic-free clothing, down to the buttons and thread.
Working toward circularity — Kowtow now turns decommissioned garments into biochar rather than sending them to landfill.
The newsletter sign-up code is the most consistent saving; sale stock carries the deepest discounts.
How We Check These Kowtow Codes
Every code on this page gets run through a real cart on the Kowtow checkout, not pulled from a feed and left untouched. That means testing a full-price piece against a sale item separately, since newsletter and first-order codes often exclude already-discounted stock. Anything that fails comes off the page the same day rather than sitting there for the next person to hit a dead end with.
Who Kowtow Suits
This is a brand for people who care as much about how a garment was made as how it looks. If you've started reading care labels and asking where things actually come from, Kowtow answers that question upfront rather than making you dig for it — every product page states the fibre, the certification, and the manufacturing process. It suits anyone building a slower, smaller wardrobe of pieces meant to be worn for years, not a single season. If you want fast turnaround on trend pieces, this isn't that kind of label — Kowtow's whole design philosophy is built around restraint rather than chasing what's current.
What Makes Kowtow Different
Most fashion brands mix fibres, blend synthetics into cotton, and rely on a long, hard-to-trace supply chain. Kowtow does the opposite on purpose. Every garment is made from a single fibre — Fairtrade organic cotton — which makes the clothing genuinely biodegradable rather than just marketed that way.
The brand works with the same manufacturing partners in India season after season rather than chasing the lowest-cost factory, and it's transparent about that relationship on its own site. In 2024, Kowtow eliminated the last of the plastic from its garments, including the elastic and interfacing, and it now processes decommissioned clothing into biochar — a genuine end-of-life solution rather than a vague "recyclable" claim.
Key takeaway:
Kowtow is one of the fashion labels that can really prove it is sustainable. This is because Kowtow can show where every single fibre comes from all the way from the seed that is planted to the garment that you can buy. This is different, from companies that just say they are sustainable but actually use the same old ways of making clothes. Kowtow does not just say it is sustainable; it actually is.
The Range: What Kowtow Actually Makes
Signature silhouettes
Exclusive prints and seasonal colourways
Organic cotton basics
Structured pieces
How to Use a Kowtow Promo Code
Head to the Kowtow store page on AnniePromo and grab the code that matches your order.
Copy it and head over to the Kowtow website to shop as normal.
Add your pieces to your cart.
At checkout, find the promo code box, usually just above the order total.
Paste the code and hit apply.
Check the discount's actually landed before you pay.
Why a Code Might Not Be Working
Run through these before assuming it's broken:
It's expired — grab a fresh one from this page rather than one saved a few weeks back.
It excludes sale stock, which is common with newsletter and first-order codes.
It's a typo — copy and paste rather than typing it out.
It's reserved for first-time customers only, which rules it out if you've ordered before.
For general troubleshooting that applies beyond Kowtow, see how to find a coupon code that actually works.
How Kowtow Compares
If you're comparing sustainable and ethical fashion labels before buying, here's roughly how Kowtow sits against similar brands also listed on AnniePromo:
Store | Best For | Popular Products |
Kowtow | Fairtrade organic cotton, seed-to-garment | Basics, knitwear, structured pieces |
Bassike | Australian-made organic cotton essentials | Jersey tees, tailoring, denim |
Silk Laundry | Considered, minimal everyday pieces | Silk and natural-fibre basics |
Boody | Affordable bamboo basics and underwear | Underwear, loungewear, basics |
Kowtow and Bassike sit closest together – both organic cotton, both design-led rather than trend-led, though Kowtow's single-fibre, plastic-free approach goes a step further on traceability. Boody is worth a look if you want the sustainability angle at a lower price point, and Silk Laundry if silk rather than cotton is what you're after. Browse Clothing & Apparel discount codes on AnniePromo for the wider range of fashion brands beyond sustainable labels specifically.
