Quick Summary
Deborah Sams and Mary Lou Ryan started Bassike in 2006, and it's been made in Australia ever since.
Certified B Corp, with most garments still manufactured locally rather than overseas.
The organic cotton jersey tee is what put Bassike on the map, and it's still the piece most people buy first.
Nine stores across NSW, Queensland and Victoria, plus online shipping worldwide.
Sitewide and category codes come and go, but the end-of-season sale is where the real markdowns happen.
If you're comparing coupon strategies across more than one brand, our guide on how to find a coupon code that actually works covers the general tricks that apply beyond Bassike.
Who Bassike Suits
This isn't a brand for chasing trends — it's for people who'd rather buy one good tee than five that fall apart by winter. If you want pieces that work in an office on Monday and at brunch on Saturday without looking like either, or you care about where your clothes are actually made, Bassike tends to earn repeat customers rather than one-off purchases. It's also worth knowing before you buy: this sits in premium territory, with tees generally starting around the $90–120 mark and pants running higher, so it's more of an investment purchase than a wardrobe filler.
The Organic Cotton Jersey Range
Ask anyone who owns one and they'll tell you the same thing — the jersey tee is the reason people become repeat Bassike customers in the first place. It's made from certified organic cotton, milled and cut in Australia, and it holds its shape in a way cheaper cotton blends generally don't after a dozen washes. Scoop necks, V-necks, long sleeves — the cuts vary by season, but the fabric's been the constant since the label started.
Tailoring, Denim and Knitwear
Beyond the tee, the range moves into wide-leg tailored pants, relaxed denim made through Australian manufacturing, and knitwear built to be worn across a few seasons rather than replaced every winter. None of it is loud. The appeal is more in the cut and the fabric weight than in anything you'd point out to a stranger — which is sort of the point.
Leather, Footwear and Accessories
The range has grown well beyond the original tee-and-pants lineup to include
Leather pieces sit at the top of the price range and are generally bought as long-term pieces rather than seasonal ones. If handbags specifically are on your list, our roundup of Australian luxury bag brands is worth a look alongside Bassike's own leather range.
Why Bassike Costs What It Does
The short answer: it's not offshoring production to keep prices down. Most of the range is made in Australia, the cotton jersey is organic and certified, and the brand holds Climate Active carbon neutral certification on top of its B Corp status. None of that is cheap to maintain, and it shows up in the price tag rather than in a marketing campaign. If the sustainability side matters to you as much as the clothes, it's genuinely part of what you're paying for, not just branding. Our piece on why sustainable fashion costs more — and when it's worth it goes into this beyond just Bassike.
How to Use a Bassike Promo Code
Head to the Bassike page on AnniePromo and grab the code that matches your order.
Copy it and head over to the Bassike website to shop as normal.
Add whatever you're after to your cart — jersey basics, denim, or the sale rack.
At checkout, find the promo code box, usually just above the order total.
Paste the code and hit apply.
Check the discount's actually landed before you pay.
Why a Code Might Not Be Working
Run through these before assuming it's broken:
It's expired — check the code is still current rather than one saved from a previous visit.
It excludes sale items, which is common on premium labels that don't discount heavily.
There's a minimum spend you haven't hit yet.
It's a typo — copy and paste rather than typing it out.
It's reserved for first-time customers only.
For general troubleshooting that applies beyond Bassike, see why your promo code isn't working or how to find a coupon code that actually works.
Best Times to Shop Bassike
Sale Event | Why It's Worth Waiting For |
End of Season Sale | The deepest markdowns Bassike runs, usually on the previous season's range |
EOFY Sale | Sitewide promotions before June 30 |
Boxing Day | Clearance pricing on remaining stock |
Newsletter Early Access | First look at new drops and occasional subscriber-only pricing |
How Bassike Compares
If you're weighing up where to buy before committing, here's roughly how Bassike sits against other Australian labels in a similar space:
Store | Best For | Popular Products |
Bassike | Sustainable, Australian-made essentials | Organic cotton tees, tailoring, denim |
Silk Laundry | Considered, minimal everyday pieces | Silk and natural-fibre basics |
Kowtow | Certified organic and fair trade basics | Organic cotton essentials |
Scanlan Theodore | Premium Australian tailoring | Tailoring, knitwear, occasionwear |
Sass & Bide | Directional premium Australian fashion | Tailoring, denim, statement pieces |
Bassike sits closest to Kowtow and Silk Laundry in what it's actually selling, considered basics built on natural fibers and overstatement pieces, while Scanlan Theodore and Sass & Bide are more useful comparisons if you're after tailoring or occasionwear rather than everyday staples.
Key takeaway:
Bassike is an Australian-made, activewear-adjacent essentials brand best known for its organic cotton jersey tee
