Quick Summary
Founded in Melbourne in 1999 by Lisa Gorman.
Known for bold prints, strong colour, and ongoing collaborations with Australian and international artists.
Grew from one collection to more than 50 stores across Australia.
Lisa Gorman stepped back as creative director in 2021; the label continues under its existing design team.
Outlet and sale sections carry the deepest discounts — up to 70% off on selected stock.
Free shipping applies automatically on orders over $400.
Who Gorman Suits
Anyone drawn to colour and print over neutral, minimalist fashion is the obvious fit here. Thanks to the label's artist partnerships, this includes
customers who desire an item that reads as art as much as clothes, as well as
anybody creating a wardrobe around statement pieces rather than fundamentals.
Because the designs tend to stand out more than a simple knit or block-colour dress would, it's also a great choice for giving. Gorman is certainly not the best brand if you're looking for subtle, quiet fashion, but that's precisely where comparing it to a company like Bassike is helpful, since the Bassike store tends to be minimalist while Gorman tends to be aggressive.
What's in the Range
Dresses
Gorman's dresses are typically where the label's prints show up most often, the first place new artist collaborations land each season.
Knitwear
Tops, Pants, and Separates
Everyday pieces designed to mix with the bolder statement items, giving shoppers a way to wear the prints without building an entire outfit around them.
Accessories and Homewares
Beyond clothing, Gorman also sells
If you'd rather browse a wider set of Australian labels with a similar print-forward identity before deciding, Princess Highway is one of the closer comparisons on AnniePromo, also built around distinctive prints rather than plain basics.
How Gorman's Artist Collaborations Work
Each seasonal collection typically features artwork from a rotating list of Australian and international artists, including names like
Mirka Mora,
Rhys Lee,
Miranda Skoczek,
and Rachel Castle.
One of the more notable was the 2019 Mangkaja collection, developed with Aboriginal artists including Ngarralja Tommy May. This is part of what separates Gorman from most mainstream fashion labels — the prints aren't in-house graphics, they're licensed artwork from working artists, which is also why certain prints sell out and don't return in future seasons.
How to Use a Gorman Promo Code
Head to the Gorman store page on AnniePromo and pick the offer that matches what you're buying.
Click through to the Gorman Australia website via the AnniePromo link.
Add your dress, knitwear, or accessories to your cart.
If a code is listed, enter it in the promo box at checkout.
Confirm the discount has applied to your order total before paying.
Why a Code Might Not Be Working
It's expired — grab a current one from this page rather than an old saved code.
It excludes outlet or already-marked-down stock, which is common with sitewide-style codes.
You haven't reached the $400 threshold needed for free shipping.
It's a typo — copy and paste the code rather than typing it in manually.
For troubleshooting that goes beyond Gorman specifically, see how to find a coupon code that actually works.
Best Times to Shop Gorman
Sale Event | Why It's Worth Waiting For |
EOFY Sale | Sitewide markdowns before June 30 |
Boxing Day | Some of the year's deepest discounts across outlet stock |
End-of-Season Sale | Dresses and knitwear typically drop first as new prints arrive |
Newsletter Early Access | First look at new artist collaborations before general release |
How Gorman Compares to Other Australian Fashion Labels
Store | Best For | Popular Products |
Gorman | Bold prints, artist collaborations | Dresses, knitwear, accessories |
Princess Highway | Print-forward, statement dressing | Dresses, tops |
Kowtow | Sustainable, organic cotton basics | Essentials, dresses |
CUE | Contemporary workwear and occasion wear | Dresses, blazers, accessories |
Bassike | Minimalist, understated basics | Knitwear, essentials |
Gorman sits closest to Princess Highway in terms of bold, print-led design, while
if you want to weigh Gorman's colour and pattern against a quieter, more minimal wardrobe. CUE is worth checking if you need something closer to workwear or occasion dressing, which isn't really Gorman's focus.
For the wider category, browse Clothing & Apparel discount codes on AnniePromo to compare Gorman against every other fashion brand listed on the site.
