Quick answer:
Up to 60% off selected styles, new arrivals from $50.
Free shipping over $150; 10% off your first order via newsletter.
Sydney-founded in 2012 by Charlotte Blakeney.
Best known for the Lotus necklace.
Range covers gold vermeil, solid gold, and sterling silver.
How We Check These By Charlotte Discount Codes
Every code here gets run through a real cart on the By Charlotte checkout, not scraped from a feed and left to go stale. That means testing at least one full-price piece and one already-discounted selected-styles item, since the free shipping threshold and percentage-off codes don't always behave the same way. Anything that fails comes off the page the same day rather than sitting there for the next person to hit a dead end with.
Why the Lotus Necklace Is the Piece Everyone Starts With
Ask most By Charlotte owners which piece they bought first and the answer's almost always the same. The Lotus was Charlotte Blakeney's original design, built around the lotus flower as a symbol of growth and resilience, and it's stayed the brand's signature piece through more than a decade of new collections. According to by charlotte's own brand story, the label's creative process is still grounded in the same storytelling and symbolism that shaped that first piece — which is part of why the collections feel connected rather than like a new theme every season.
Key takeaway:
By Charlotte is a Sydney-designed demi-fine jewellery label built around meaningful, symbol-led pieces like the Lotus necklace — not fast-fashion costume jewellery, and not fine jewellery prices either.
The Range Beyond the Lotus
Wandering Heart Collection
pieces built around connection and travel, popular as gifting jewellery.
softer, more delicate pieces aimed at everyday, stack-friendly wear.
spinning meditation jewels designed to be fidgeted with as a grounding tool, not just worn.
Lab-Grown Diamond Collection
the brand's newer, more considered fine jewellery line, sitting above the gold vermeil pieces in both material and price.
An in-store service at the Sydney flagship rather than a product for anyone building a full ear curation.
Metals across the range run from 18k gold vermeil through to 14k solid gold and sterling silver, so pricing varies a fair bit depending on which tier you're shopping.
How to Actually Use a Code at Checkout
Open the By Charlotte store page on AnniePromo and grab the offer that fits your order.
Codes that need entering will show clearly; others apply automatically through the link.
Shop as normal on the By Charlotte website.
At checkout, find the promo code box, usually just above the order total.
Paste the code, hit apply, and check the total's actually dropped before paying.
If a percentage-off code won't apply to an already-discounted piece, that's usually the exclusion — not a broken code.
Why a Code Might Not Be Working
Run through these before assuming it's broken:
It's expired — grab a fresh one from this page rather than one saved a few weeks back.
It excludes selected styles or already-discounted stock, which is common with percentage-off codes.
Your order's under the $150 free shipping threshold.
It's a typo — copy and paste rather than typing it out.
It's reserved for first-time customers, which rules it out if you've ordered before.
Best Times to Shop By Charlotte
Sale Event | Why It's Worth Waiting For |
EOFY Sale | Sitewide markdowns before June 30 |
Boxing Day | The deepest discounts By Charlotte runs all year |
Mother's Day | New gifting sets and limited pieces, though rarely discounted |
Newsletter Early Access | First look at new collections and occasional subscriber-only pricing |
How By Charlotte Compares
If you're weighing up where to buy demi-fine jewellery before committing, here's roughly how By Charlotte sits against other Australian labels:
Store | Best For | Popular Products |
By Charlotte | Meaningful, symbol-led demi-fine jewellery | Lotus necklace, gold vermeil pieces |
Love Diamonds | Minimalist, stackable everyday jewellery | Necklaces, rings, layering sets |
Kirstin Ash | Australian-designed fine and demi-fine jewellery | Necklaces, bracelets, engravable pieces |
Amber Sceats | Statement and vintage-inspired jewellery | Statement earrings, necklaces |
Jan Logan | Fine jewellery and higher-end pieces | Fine gold jewellery, gemstone pieces |
By Charlotte sits closest to Arms Of Eve and Kirstin Ash in price and everyday wearability—considered stackable pieces rather than statement jewelry—while Jan Logan's a more useful comparison if you're after fine jewelry rather than gold vermeil. If none of these quite fit what you're after, Kailis Jewellery and Bevilles Jewellers are also worth a look for pearl and fine jewelry, respectively—both listed under Jewelry on AnniePromo.
